The BELLY Athlete Project

Through the BELLY Athlete Project, we support athletes in how they are developed from a young age, how they navigate the demands of sport, and what comes after sport.

Our Approach

We are currently building partnerships with non-profits aligned with this mission and will continue to grow our impact over time.

The project is rooted in three areas we believe help shape the full journey of the athlete:

1. Development

2. Mental Fitness

3. Life After Sport

Positive Coaching Alliance

Positive Coaching Alliance is working to change the culture of youth sports so that every child, regardless of social or economic circumstance, has access to a positive youth sports experience and effective development.

At its core is the belief that proper coaching and development shape not just performance, but the long-term trajectory of an athlete. In an environment where too many athletes are mishandled, PCA focuses on creating structure, guidance, and support that help athletes grow the right way.

They envision a world where every young person benefits from a positive sports experience with a coach who inspires them to become the best version of themselves, both in the game and in life.

The Hidden Opponent

The Hidden Opponent is the leading non-profit organization for athlete mental health advocacy, education, and support.

They provide accessible resources and unite a global community to empower athletes to prioritize their mental health and work to break the stigma surrounding mental health in sports culture. While athletes are often seen as living privileged, high-profile lives, the reality is different. A study cited by founder Victoria Garrick found that over 70% of athletes reported experiencing symptoms of depression within a five-month period, highlighting how widespread these challenges are.

Through their work, The Hidden Opponent is creating a culture where mental health is taken seriously and athletes are supported both on and off the field.

As BELLY grows, so will our ability to support athletes across all stages of their journey. We stand behind the full journey of every athlete.